Kass and Mike joined m]x[v to share their entrepreneurial journey, discussing the challenges of building businesses like Golf.com and Buddy Media. They highlighted the importance of co-founder dynamics, focus, and resilience in navigating entrepreneurship. They also introduced their book, Shoveling $h!t: A Love Story, offering insights and frameworks for success.

Kass and Mike hosted a fireside chat at Flybridge, sharing their experiences as founders and their approach to balancing focus and creativity in entrepreneurship. They emphasized the importance of clear priorities, team alignment, and the role of culture, transparency, and employee loyalty in navigating challenges and fostering growth.

Kass and Mike joined Techstars to share their founder story, discussing their entrepreneurial journey and lessons learned from building companies like Golf.com and Buddy Media. They emphasized focus, adaptability, and strong co-founder relationships as keys to navigating uncertainty and knowing when to pivot. They also highlighted the importance of fostering a positive culture and celebrating progress in the face of challenges.

Kass and Mike led a session at the Primary Ventures NYC Summit, where they shared their insights on building companies from the ground up as a married couple, emphasizing the importance of communication, adaptability, and prioritizing your mental and physical wellbeing. Drawing from their experiences with Buddy Media and other ventures, they provided practical guidance for navigating the challenges of entrepreneurship.

In this episode of The Speed of Culture podcast, Matt Britton sits down with entrepreneurs & investors, Kass and Mike Lazerow. The Lazerows explore the realities of entrepreneurship, sharing their journey from founding Buddy Media to navigating the challenges of venture capital. They discuss the importance of trusting your gut, the value of resilience, and strategies for maintaining strong partnerships in both business and life.

In this episode of The Speed of Culture podcast, Matt Britton sits down with entrepreneurs & investors, Kass and Mike Lazerow. The Lazerows explore the realities of entrepreneurship, sharing their journey from founding Buddy Media to navigating the challenges of venture capital. They discuss the importance of trusting your gut, the value of resilience, and strategies for maintaining strong partnerships in both business and life.

Kass and Mike were panelists at VeeCon, engaging in a conversation with Chris Denson about the challenges of entrepreneurship and working as a couple. They shared insights on maintaining a founder's mindset, building a strong support network, and balancing business with life’s priorities, while emphasizing passion, purpose, and resilience in their journey.

Building a "sticky" culture is essential for any thriving business. It's what attracts and retains employees, fosters engagement, and encourages loyalty. Here’s the Kass & Mike recipe for sticky culture: •Make your vision, values and origin story tangible. •Recruit and onboard employees purposefully. •Fiercely protect the culture you are building. •Create team games to build camaraderie. •Instill giving as a regular course of business. •Celebrate with everyone - wins, birthdays and more. •Recognize each other early, often and publicly. •Commit to a company calendar. Remember, a radically good company culture is the closest we get at work to the love we share with people outside the office. It is the glue every team needs to hold it together—industrial-strength, multi-purpose, people-bonding superglue.

Building a "sticky" culture is essential for any thriving business. It's what attracts and retains employees, fosters engagement, and encourages loyalty. Here’s the Kass & Mike recipe for sticky culture: •Make your vision, values and origin story tangible. •Recruit and onboard employees purposefully. •Fiercely protect the culture you are building. •Create team games to build camaraderie. •Instill giving as a regular course of business. •Celebrate with everyone - wins, birthdays and more. •Recognize each other early, often and publicly. •Commit to a company calendar. Remember, a radically good company culture is the closest we get at work to the love we share with people outside the office. It is the glue every team needs to hold it together—industrial-strength, multi-purpose, people-bonding superglue.

Starting your business with hashtag#personalfunds has its perks:•Greater control over your company.•Stronger equity position for future funding.•Demonstrates commitment to potential investors.Invest in yourself first and pave the way for greater ownership down the line. hashtag#kassandmikeMichael Lazerow Kass Lazerow hashtag#emcracetoday hashtag#Investorrelations

Starting your business with hashtag#personalfunds has its perks:•Greater control over your company.•Stronger equity position for future funding.•Demonstrates commitment to potential investors.Invest in yourself first and pave the way for greater ownership down the line. hashtag#kassandmikeMichael Lazerow Kass Lazerow hashtag#emcracetoday hashtag#Investorrelations

Serial entrepreneur, Kass Lazerow, joins Carrie for an in-depth discussion about her extraordinary business achievements, including co-founding and scaling Buddy Media, which was eventually acquired by Salesforce for a reported 745 Million dollars. Kass shares the secrets behind her successful exits, her ability to work seamlessly with her husband, and the key decisions that drove Buddy Media’s rapid growth.

Serial entrepreneur, Kass Lazerow, joins Carrie for an in-depth discussion about her extraordinary business achievements, including co-founding and scaling Buddy Media, which was eventually acquired by Salesforce for a reported 745 Million dollars. Kass shares the secrets behind her successful exits, her ability to work seamlessly with her husband, and the key decisions that drove Buddy Media’s rapid growth.

We’ve founded three high-growth hashtag#startups. U-Wire and Golf.com both sold for a small profit. Buddy Media grew into the world’s leading social media marketing platform that sold to Salesforce for $745 million.We've actively invested in about 100 startups. Some of our notable investments have included Facebook, Scopely and Liquid Death.In total, we’ve started or been early/seed investors in companies that have generated more than $10 billion in hashtag#realizedgains for investors. None of these journeys were smooth sailing. Each had significant challenges.

We’ve founded three high-growth hashtag#startups. U-Wire and Golf.com both sold for a small profit. Buddy Media grew into the world’s leading social media marketing platform that sold to Salesforce for $745 million.We've actively invested in about 100 startups. Some of our notable investments have included Facebook, Scopely and Liquid Death.In total, we’ve started or been early/seed investors in companies that have generated more than $10 billion in hashtag#realizedgains for investors. None of these journeys were smooth sailing. Each had significant challenges.

As a new Buddy, you were born into either the Green Team or Blue Team and would be a member of that team for the duration of your employment. I (Kass) might have gotten this idea from the #sortinghat and “house cup championship” in the #HarryPotter novels. (But I digress.) Some of our all-team meetings included team games that were typically activities anyone could participate in and enjoy, regardless of athleticism. A favorite was our annual spring kickball game. Most people can kick a big red ball. Even if it only went a few feet (like mine), it didn’t matter because the laughing and cheering brought us together.

As a new Buddy, you were born into either the Green Team or Blue Team and would be a member of that team for the duration of your employment. I (Kass) might have gotten this idea from the #sortinghat and “house cup championship” in the #HarryPotter novels. (But I digress.) Some of our all-team meetings included team games that were typically activities anyone could participate in and enjoy, regardless of athleticism. A favorite was our annual spring kickball game. Most people can kick a big red ball. Even if it only went a few feet (like mine), it didn’t matter because the laughing and cheering brought us together.

Kass and Mike were featured speakers at VCs on Tees 2024, where they discussed how their shared love of entrepreneurship strengthened their co-founder relationship. They emphasized the challenges of starting, pivoting, and building strong company culture, while sharing personal stories and lessons on the importance of constant reinvention.

At the Oceans NYC Tomorrow Tech Week Panel, Kass and Mike discussed the hard work involved in building a business, with Kass sharing insights on creating company culture and scaling teams. They reflected on their unique working dynamic, with Kass leading operations and Mike handling ideas, highlighting the challenges and humor that fueled their success.

Kass and Mike were invited as keynote speakers at the YPO Global Marketing Summit in Barcelona, where they shared insights from their entrepreneurial journey. Mike reflected on the highs and lows of building a company, while Kass emphasized the importance of shared values, resilience, and clearly defined roles in both their business and relationship.

Mike Lazerow, a serial entrepreneur and investor, shares his journey from founding companies like Golf.com and Buddy Media to becoming a VC with Velvet Sea Partners. He discusses his investment philosophy, the importance of operating principles, and his transition from angel investing to venture capital. Additionally, Mike offers insights on board dynamics, working with his wife Kass, and balancing personal and professional life.

Mike Lazerow, a serial entrepreneur and investor, shares his journey from founding companies like Golf.com and Buddy Media to becoming a VC with Velvet Sea Partners. He discusses his investment philosophy, the importance of operating principles, and his transition from angel investing to venture capital. Additionally, Mike offers insights on board dynamics, working with his wife Kass, and balancing personal and professional life.